WE love the current obsession of fashion blending with leisurewear, creating a new fashion trend, Athleisure . Finally fashion is comfortable and versatile for all ages. Maybe a new wave of consciousness in health and fitness coupled with being more time poor than ever has driven this trend. This style of dressing affords time to dash from the school run straight to the gym and if possibly straight to the office !
We love a gym look accessorised with a leather or bomber jacket or slouchy pj style as seen on Bella Hadid and Khloe Kardashian....
This look requires more effort and styling than it seems. Many major fashion houses have jumped on the bandwagon and started designing clothing which could easily be seen in the gym or on the street. Vetement and Off White have channelled oversized sweatshirts. Adidas now has as much presence as a fashion brand as a sports brand. On the high street gym/leisure brands like Lululemon have expanded their range further with more stylish outwear and new websites like mygymwardrobe.com have opened specialising in unique sports brands which you would happily wear to the coffee shop.
Accessories are a key part of this look; cool shades, headphones and bags give this look definition and individuality. Our All Rounder bags are a perfect fit for the athleisure look: they're stylish, bold and practical with a sporty fashion edge !